Clear strategy.
Calm SEO.
Sustainable content.
I’m Alistair Flood, an SEO Strategist and Content Specialist.
I help organisations understand what their content should be doing, why it matters, and how to make it work properly.
My focus is on clarity, structure, and long-term thinking, not quick wins or short-term tricks. The goal is to build content systems that support real engagement and real growth over time.
This comes from direct experience building and running content-led websites myself, as well as leading SEO and content strategy across B2B digital platforms.
Example organic growth from independent project
Organic search performance from thepeskyvegan.com in 2025, demonstrating sustained traffic growth driven by structured SEO strategy, strong fundamentals, keyword research, and content planning. 👇
Proven results
I’ve built and scaled content-led websites attracting up to 100,000 monthly organic visitors, and led SEO and content strategy across B2B technology companies.
My work has helped organisations:
- Increase organic traffic by 40–50% year-on-year
- Generate qualified leads through SEO-led landing pages
- Improve clarity, structure, and conversion across their websites
- Build sustainable content systems that continue delivering results
I'm an unashamed geek when it comes to this stuff. I love to help others with it all.
Who this is for 🎯
I work with organisations that:
- Have a strong mission, but struggle to explain it clearly online
- Are publishing content, but aren’t sure what’s actually working
- Feel stuck in a cycle of “more blog posts” without a clear strategy
- Care about ethics, sustainability, or positive social impact
This usually includes:
- Ethical brands and B Corps
- NGOs and charities
- Food, sustainability, education, or climate-focused organisations
- Small teams without dedicated in-house SEO or content strategy
How I can help
SEO & content audit 🛠️
(£750–£1,500)
A fixed-scope review of your existing site and content, focused on practical improvements. No jargon. No vanity metrics.
What you’ll get:
- Initial SEO health check (technical, on-page, internal linking)
- Content performance review and gap analysis
- Clear, prioritised recommendations based on impact vs effort
- A short report plus a Loom walkthrough explaining everything
Best for: Teams who want clarity on what to fix — and what to stop doing.
Content system setup 🧠
(£2,000–£4,000)
A strategic framework that helps your team plan, create, and manage content without chaos.
What this includes:
- Pillar and cluster strategy aligned to your goals
- Content briefing templates and guidance
- Internal linking and site structure recommendations
- A simple measurement framework that focuses on what actually matters
Best for: Organisations producing regular content but lacking a coherent system.
Website & content strategy reset 🧱
(£3,000–£6,000)
A higher-level review for organisations that have outgrown their website or messaging.
What this covers:
- Content and information architecture
- Page purpose and messaging clarity
- Priority recommendations for improving usability and conversion
- Strategic direction for future content and site development
Best for: Growing organisations whose website no longer reflects what they do.
Why work with me? 🤝
I’m not an agency, and I don’t sell content for content’s sake.
I’ve spent years building, running, and monetising content-led websites myself – including here at The Pesky Vegan – alongside senior in-house roles in the world of digital marketing and content strategy.
That means:
✅ I understand SEO as a system, not a checklist
✅ I care about sustainability, not short-term hacks
✅ I focus on clarity, usefulness, and long-term value
✅ I’m happy to say no if I don’t think something will help
You’ll get straightforward advice, clear thinking, and work you can actually use.
How it works 📋
- All work is fixed-scope and agreed upfront
- No retainers, no long-term contracts
- Most projects run over 1–3 weeks
- Everything is explained clearly and practically
If we work together, you’ll always know:
- What you’re getting
- When you’ll get it
- What to do next
Indicative pricing
SEO & content audit: £750–£1,500
Content system setup: £2,000–£4,000
Website & content strategy reset: £3,000–£6,000
Final pricing depends on the scope of your specific project, but everything is fixed up-front meaning there will never be any surprises.
Get in touch
If you’d like, I’m happy to review your website and explain where the biggest opportunities are.
Email: [email protected]
I’ll tell you honestly whether I think I can help.
FAQ
My focus is on strategy, structure, and systems – helping teams understand what to create and why. That said, I’m a very experienced SEO copywriter and happy to advise on briefs, templates, and editorial standards. If you'd like this included in your package, I'd be happy to discuss rates.
That’s my general preference, but I appreciate that 'ethical' is a subjective term. I’m particularly interested in working with organisations focused on sustainability, social impact, food, education, or positive change. If that’s you, we’re likely a good fit.
Not at the moment. All work is fixed-scope and agreed upfront. This keeps things focused, practical, and easy to plan around.
Most audits take around 1–2 weeks. Larger strategy or system work usually runs over 2–4 weeks (depending on scope).
> An initial conversation to understand where you're at and what your goals are
> Access to your Google Analytics / Search Console (if available)
> Access to your website CMS (read-only is fine)
That’s usually it.
This probably isn’t for you if…
- You’re looking for cheap SEO tactics or quick wins
- You want large volumes of content without a coherent strategy
- You’re not interested in long-term quality or sustainability
If that’s the case, there are plenty of other options out there. And that’s okay.
But if it sounds like this is for you, drop me a message at [email protected] and I'll be in touch to discuss next steps.