🧭 Clear strategy. Calm SEO. Sustainable content.
I help purpose-led teams make their content clearer, more useful, and easier to manage – without content churn or SEO gimmicks.
Whichever package you go for, all deliverables are provided as clear documents and visuals you can share internally and act on immediately.
🎯 Who this is for
I work with organisations that:
- Have a strong mission, but struggle to explain it clearly online
- Are publishing content, but aren’t sure what’s actually working
- Feel stuck in a cycle of “more blog posts” without a clear strategy
- Care about ethics, sustainability, or positive social impact
This usually includes:
- Ethical brands and B Corps
- NGOs and charities
- Food, sustainability, education, or climate-focused organisations
- Small teams without dedicated in-house SEO or content strategy
How I can help
🛠️ SEO & content audit
A fixed-scope review of your existing site and content, focused on practical improvements. No jargon. No vanity metrics.
What you’ll get:
- Initial SEO health check (technical, on-page, internal linking)
- Content performance review and gap analysis
- Clear, prioritised recommendations based on impact vs effort
- A short report plus a Loom walkthrough explaining everything
Best for: Teams who want clarity on what to fix — and what to stop doing.
🧠 Content system setup
A strategic framework that helps your team plan, create, and manage content without chaos.
What this includes:
- Pillar and cluster strategy aligned to your goals
- Content briefing templates and guidance
- Internal linking and site structure recommendations
- A simple measurement framework that focuses on what actually matters
Best for: Organisations producing regular content but lacking a coherent system.
🧱 Website & content strategy reset
A higher-level review for organisations that have outgrown their website or messaging.
What this covers:
- Content and information architecture
- Page purpose and messaging clarity
- Priority recommendations for improving usability and conversion
- Strategic direction for future content and site development
Best for: Growing organisations whose website no longer reflects what they do.
🤝 Why work with me?
I’m not an agency, and I don’t sell content for content’s sake.
I’ve spent years building, running, and monetising content-led websites myself – including here at The Pesky Vegan – alongside senior in-house roles in the world of digital marketing and content strategy.
That means:
✅ I understand SEO as a system, not a checklist
✅ I care about sustainability, not short-term hacks
✅ I focus on clarity, usefulness, and long-term value
✅ I’m happy to say no if I don’t think something will help
You’ll get straightforward advice, clear thinking, and work you can actually use.
“Alistair brought a rare combination of strategic thinking and practical execution to our content work. He was particularly strong at designing clear content systems, from pillar structures and content maps through to measurement and prioritisation. His work was always thoughtful, calm, and grounded in long-term value rather than short-term tactics. Would 100% recommend to any businesses that could use a little guidance in this area.”
Tim Cooper
Director and Producer, Peek & Poke
👉 peekandpoke.com
📋 How it works
- All work is fixed-scope and agreed upfront
- No retainers, no long-term contracts
- Most projects run over 1–3 weeks
- Everything is explained clearly and practically
If we work together, you’ll always know:
- What you’re getting
- When you’ll get it
- What to do next
Indicative pricing
SEO & content audit: £750–£1,500
Content system setup: £2,000–£4,000
Website & content strategy reset: £3,000–£6,000
Final pricing depends on the scope of your specific project, but everything is fixed up-front meaning there will never be any surprises.
Get in touch
If this sounds like it would be useful to you and your business, feel free to get in touch at [email protected].
I’m happy to answer any questions, explain how an audit or strategy would work for you, and tell you honestly if I feel like I’m not the right fit.
FAQ
My focus is on strategy, structure, and systems – helping teams understand what to create and why. That said, I’m a very experienced SEO copywriter and happy to advise on briefs, templates, and editorial standards.
That’s my general preference, but I appreciate that 'ethical' is a subjective term. I’m particularly interested in working with organisations focused on sustainability, social impact, food, education, or positive change. If that’s you, we’re likely a good fit.
Not at the moment. All work is fixed-scope and agreed upfront. This keeps things focused, practical, and easy to plan around.
Most audits take around 1–2 weeks. Larger strategy or system work usually runs over 2–4 weeks (depending on scope).
> An initial conversation to understand where you're at and what your goals are
> Access to your Google Analytics / Search Console (if available)
> Access to your website CMS (read-only is fine)
That’s usually it.
This probably isn’t for you if…
- You’re looking for cheap SEO tactics or quick wins
- You want large volumes of content without a coherent strategy
- You’re not interested in long-term quality or sustainability
If that’s the case, there are plenty of other options out there – and that’s okay.
But if it sounds like this is for you, feel free to drop me a message at [email protected] and I'll be in touch to discuss next steps.